Medicines save lives. We all know this, but this is just the tip of the iceberg, when it comes to contribution of pharmaceutical companies to the welfare of mankind. The role of medicines, in fact, goes much beyond treating diseases. They prolong and enhance the quality of life and apart from that, medicines reduce the overall healthcare costs by speeding up recovery times. Timely medicine interventions can even reduce the need of surgery and hospitalisation. Medicines also play a vital role in preventing the consequences of many diseases like amputation in diabetes, strokes or heart attacks resulting from high blood pressure or cholesterol. Innovations and evolutions of better drugs eliminate or reduce the adverse effects of various types of diseases, thus ensuring that people can enjoy longer and greater life, without pain and suffering. Medicines bring smiles and happiness to lives, a reason sound enough to encourage us putting our best in the industry.